Breakaway Daily Interview with Fashion Designer Simon Cobb

in Lifestyle

Simon Cobb talks Three Dreams, the sacrifices of hard work and what else he has in store for us.

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The name Simon Cobb needs no introduction in the online fashion world. From his hugely popular menswear store Menswear Exchange to the invention of his clothing line Stock Exchange. Up until now Simon has been very secretive about the details of his upcoming Three Dreams and ARLO projects so it was a great opportunity to get some highly sought after new info on the projects.  

Breakaway Daily: Last time you were in the PR cycle you slated Three Dreams for a September 2014 release, is this still on the cards?

Simon: Um, you know what it just might be… I’m floating between September and October right now, there’s a lot of work still to be done to get the brand ready for launch but myself and my team are working very hard behind the scenes to get Three Dreams ready.  One thing’s for sure and that’s that we won’t be launching until the product is perfect, I’m a perfectionist and I’d rather get the product right and push back the launch than meet our deadlines but put to market an inferior product.

Breakaway Daily:

You’ve been very secretive up to this point, is there any more info you can provide us what to expect from Three Dreams?

Simon:

I can’t give everything away but I can confirm on full launch there will be a capsule collection of printed leather jackets, leather trousers, snapbacks, beanies, logo crew sweatshirts and t-shirts.  Alongside this we are working on 3 all over print designs and an online exclusive sweatshirt inspired by Kanye West.

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[The Menswear Exchange Inspired Range has proved to be a massive hit with customers, providing Celebrity fashion at affordable prices.]

Breakaway Daily:

Wow, sounds very exciting.  Can you tell us any more about the all over print designs?

Simon:

Again, I don’t want to give too much away and I’m not prepared to share any of the designs just yet, you’ll have to wait until launch to see those!  But I can tell you one design in particular will be a political statement, it’s a throwback to the history and culture of my city (Portsmouth) and it will involve the Skate Fish (Stingray).  I want to remove the negative association it has with our city thanks to the historic rivalry we have with Southampton and instead embrace it moving forward, the whole of the South Coast has a lot of talent and I want to find and nurture this talent to make a difference!  The only way we can do this is by breaking down the barriers we’ve set ourselves, if I have to be the one to use my position of power to smash through these walls, removing negative associations and make a positive difference then so be it, i’ll be the leader!

Breakaway Daily:

It sounds as though you’re very passionate and motivated about your brand which is very refreshing, can you tell us who it will appeal to?

Simon:

I think the ‘Three Dreams look’ will have a very ‘urban’ feel, Portsmouth is a very busy built up city so it’s crying out for a flagship label like ourselves. We’re predominantly a streetwear brand so will likely appeal to the 16-35 demographic however I’d like to think some of our products can be worn by anybody.  But I think anybody of any age that appreciates fashion will have no problem rocking our gear!

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Breakaway Daily:

Where do you hope to be with Three Dreams in 10-15 years time?

Simon:

Honestly by then or by the time I’m 40 I want to have had a massive impact on the city of Portsmouth.  I want to have a Three Dreams festival one day and I want everyone in the country to have heard of Three Dreams by then! Myself and my team are very motivated and I’m constantly on the lookout for more creatives to join my movement.  Honestly, I just want to impact the world in some positive way and I won’t stop until I’ve achieved this goal and Three Dreams is the driving force.  We have so many ideas I couldn’t possibly indulge in all of them, just know that Three Dreams will always be awesome at all times and anything we involve ourselves with will be awesome.

Breakaway Daily:

What do you think is missing in the world of fashion and do you think this is where Three Dreams comes in?

Simon:

I don’t know about missing per se but what I do know is the UK market is saturated with brands popping up from London and pretty much using the name of London to help sell their product, even the tackier brands have had some success using this technique including ones not originally from London.  So I guess what the market is missing is brands that represent their cities, taking the spotlight away from London for a second and showing everywhere else that makes the UK great. But also we have some very good ideas that will mean you’ll have the opportunity to rock high end designs at more affordable prices.  We are looking at urban culture and putting our own Portsmouth spin on it so there’s plenty to look out for.

Breakaway Daily:

You seem very committed, confident and hard working, are there any sacrifices you have to make when involving yourself so much with such projects?

Simon:

Yes of course there are, I don’t get to spend as much time with friends as I’d like and I certainly don’t get as much sleep as I’d like either.  But I think the biggest sacrifice is probably giving up on the notion of ‘love’ or any kind of relationship.  It takes a very special person to be able to understand and support the stresses I’m under and be prepared to accept I may not be as receptive as I should be at times, plus the fact I don’t have the time to be ‘dating’. I mean I was seeing somebody recently and things were going pretty well, she was pretty great but I inadvertently pushed her away due to stress, I broke things off and I still regret it but I think she’s already given up on us so it just shows that there’s not many people out there willing to take a leap of faith, it’s easier for most people to give up, I still hope she comes back and gives me that chance though and she knows who she is.  But generally that’s a big sacrifice I’ve had to accept and I’m happy to continue doing what I’m doing and the right person will come along or make themselves known I’m sure..

Breakaway Daily:

So do you not believe in the notion that behind every great man there’s a great woman?

Simon:

No, I totally believe in that, I just don’t think I’ve yet found a woman that’s great enough to get behind me I guess, or maybe I have and they haven’t made themselves known. I thought I had with who I mentioned earlier but maybe I was wrong, time will tell but I hope I was right,  it’s a lottery for me especially in my position.

Breakaway Daily:

Okay, so tell me more about your other project ARLO?

Simon:

There’s not a great deal I can give away at this point because it’s nowhere near ready for market but what I can say is it’s my first foray into the luxury market and will be a high end designer label inspired by and in dedication to my son Arlo who is now 1 year old.  The first collection will be inspired mainly by Pop Art and in particular the excellent work of Andy Warhol. I’m happy to share with you the first artwork design here which is of my beautiful son, everything else I’ve designed will be kept safely in the vault until further notice.

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[Simon has now revealed this will be the first artwork to his much anticipated ARLO project, featuring a pop art inspired portrait of his son Arlo Cobb.]

Breakaway Daily:

You’ve already mentioned Kanye West and Andy Warhol as inspirations, are there any other big inspirations in your work?

Simon:

I’m very much usually inspired by nature and the world around me as opposed to individuals, obviously Kanye West is a big inspiration to me however right now I’m just inspired by my city of Portsmouth and what surrounds me there and just the wonder and beauty of our planet, I couldn’t tell you where my inspiration comes from sometimes it just happens.

Breakaway Daily:

Finally, any advice for budding entrepreneurs wanting to break through?

Simon:

Just believe in yourself and follow your dream.  There will always be naysayers saying what you’re trying to achieve isn’t possible but then those people are never going to be on your wavelength so don’t indulge them.  Surround yourself with positive people, sit down and devise a business plan and then conduct market research for your product. Once you have all the information at hand then identify your market, stick to your business plan and go for it! If you have self belief you will achieve what you set out to.

Follow Simon Cobb on twitter @SimonCobb, Three Dreams @Thre3Dreams and visit Menswear Exchange at www.menswearexchange.com.

Breakaway Daily covers arts, technology and lifestyle topics on a variety of platforms, fostering inspiring conversations about independence, empowerment, love, activism, equality, diversity and freedom. Breakaway Daily aims to help others find their own unique voice and reach new heights. The company reaches millions, connecting with an audience interested in more than just the trend, but the deeper meaning.

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