Breaking away does not always look like escape. Sometimes it looks like staying—staying with an idea long enough that it stops needing permission, long enough that it demands to be learned rather than performed.
The Path to Perfumery
Perfumery requires quietude, an intimacy that cannot be rushed. It does not arrive fully formed; it blooms, shifts, unsettles. It requires patience and restraint, a willingness to learn its language before attempting to master it. In that sense, Sol Romero’s expansion into scent is not a pivot but a widening of her artistic language. An act of crossing boundaries, a reminder that creativity cannot be confined to the forms that first made it visible.
Where performance asks to be seen and heard, fragrance asks to be embraced, felt and experienced. If her work in film and music filled rooms, this work inhabits the space between bodies. If performance magnified emotion, perfumery distills it. What might appear, from the outside, as a shift in direction is in fact a deepening, an expansion into a medium that resists spectacle and rewards intimacy.
For an artist like Sol Romero, whose work in Casino Royale and The Legend of Zorro demands inhabiting characters and calibrating presence for cameras, stages, and audiences, fragrance becomes an intimate extension of that artistry. Wearing a favorite scent can enhance confidence, much like stepping into a role, making you feel more composed, more present, more yourself. The right scent can transform you, allowing another self to emerge rather than announce itself at once. Fragrance also acts as a “time machine,” capable of triggering vivid, instantaneous memories, moments that are deeply emotional and entirely personal, echoing the way a song or scene can transport both performer and audience alike.
Hecho en México
Born in Mexico City to Mexican and Swiss parents, Sol was raised at the intersection of two cultures. This cultural duality is not something she adopted; it was something she inherited. That sense of living between identities, geographically, emotionally, linguistically, creatively, has guided her throughout her career shaped her work in performance and now defines Solveig Romero. The brand does not resolve contradiction; it honors it, turning tension into a source of strength.
“I think it shapes the fragrances naturally, because it’s just who I am. Both cultures are part of my DNA. My Mexican roots bring a certain joy and spontaneity, something expressive, instinctive, alive. But when it comes to perfumery, I’m also extremely detail orientated, which is very Swiss. I love everything to be so precise that it’s sometimes annoying (laughs)!”
Mexico remains the emotional heart of the project. “Hecho en México” is not branding, it is lived truth. A source of warmth, richness, and feeling that permeates the formulas, even as production unfolds across Europe. it is origin, memory, and sensibility, infusing the fragrances with warmth, density, and sweetness, even when production takes place across Europe. Switzerland brings exacting precision; Mexico brings instinct and emotion. Sol does not force these elements into harmony. She allows them to coexist, embracing complexity and the richness that emerge when contrasts are left intact.
Learning The Discipline of Perfumery
Sol approached perfumery with the same discipline she brings to any craft. Rather than following the celebrity approach of licensing her name or attaching herself to an existing formula, she enrolled in formal training through Perfumery Art School UK, where she studied under Isabelle Gelle. She earned distinction in the Certificate in Perfumery Art, credentials that enable her to formulate and produce fragrance independently.
Through her studies, Sol mastered the art and science of scent creation, gaining a deep understanding of raw materials such as essential oils, absolutes, waxes, tinctures, and natural isolates. She also refined her olfactory skills, learning to detect subtle nuances in raw materials and translate them into original, fully realized compositions.
That decision marked a quiet but decisive break. In an industry where celebrity fragrance often prioritizes name, speed and scale, fragrance speaks a quieter language. It cannot be consumed at a distance. It asks for intimacy, and it offers no guarantee of immediate impact. For Sol, that was the point. She chose education and authorship. The certification grants her autonomy over the work, freedom from intermediaries, and from expectations tied to her public identity.
Solveig Romero, the fragrance house she has been developing largely out of public view, was born not just from ambition but from refusal. A refusal to move faster than the work required. A refusal to let recognition dictate the terms of creation. A refusal to remain confined to the boundaries of a career.
Scent Design and Creation: Developing the Nose
Solveig Romero has taken shape across Switzerland and Bulgaria, where she began collaborating with established perfume houses while still in training. These were not passive partnerships. She worked directly with raw materials, developing formulas alongside her studies and moving steadily from theory into practice. The process was iterative and slow, driven by curiosity rather than deadlines.
One of those collaborations resulted in exclusive access to a custom vanilla ingredient Sol helped develop. Vanilla, often dismissed as familiar or predictable, became a symbol of experimentation. Sol studies it structurally, testing how it unfolds on skin over time. In her formulations, vanilla is never just sweetness. It grounds the scent, giving it a aromatic, warm, smooth presence that allows other notes to linger. In Sol’s hands, it is creamy and comforting, enveloping the fragrance composition without ever feeling overpowering. It lets the scent to unfold naturally on the skin with depth and balance, shaping the composition while remaining understated.
“When people wear it, I just want them to feel happy. To have an emotion or memories tied to it. That they are wrapped in something special. Not just at the beginning, not after thirty minutes, but after hours. Something that lasts the entire day or evening that accompanies them wherever they go and makes them feel confident and amazing.”
A Crown for A Country
The fragrances are still in development, but their conceptual direction is already defined. Sol is creating a series in which each scent is loosely tethered to a place, a country, a landscape, a memory that reflects her distinctly global sensibility. Working titles include Reina de Egipto, Reina de México, Reina de Hvar, Reina de Noruega, and Reina de Francia: destinations she admires, cultures she has absorbed, experiences she carries with her.
“Reina,” Spanish for “queen,” signals inner sovereignty rather than hierarchy or display. It signals inner sovereignty, self-possession, a composure that requires no validation. Each fragrance becomes less a postcard from a place and more an embodiment of presence: an invitation to inhabit a mood, a persona, a subtle authority that feels at once intimate and expansive. Interpreted through this lens of inner royalty, scent becomes a way of wearing one’s own cosmopolitan strength.
Works by her daughter, Elina, will feature in the brand’s imagery, embedding a personal, generational narrative. This is a project inseparable from life itself, informed by family, thoughtful study, and patient cultivation.
Sol’s approach to fragrance is guided by feeling rather than positioning. She speaks about scent as something that accompanies you, that evolves and lingers. Longevity matters, but so does subtlety. She gravitates toward softness, fragrances that feel velvet-like rather than sharp, intimate rather than declarative. Scent, for her, is not about announcing presence but about sustaining it.
Breaking away, in Sol’s case, was not about leaving something behind. It was about choosing authorship over audience, trusting the integrity of her own vision, and letting her creativity define its own path rather than follow expectation.
